QUALITATIVE RESEARCH

Our QUALITATIVE RESEARCH DEPARTMENT performs all types of motivational research, with special reference to:

• Basic research – both strategic and tactical
• Motivational research supplemented by quantitative surveys
• Inventive research, using applied creativity techniques.

In performing this research, the department uses various qualitative research tools, i.e:

• Clinical face-to-face discussions
• Focus groups
• Creative brainstorming sessions

For execution, analysis of content and findings, and preparation of reports, the department fields a team consisting of psychologists specialised in marketing research.