INDUSTRIAL MARKETING (B2B)

Our Industrial Marketing Department performs research in the industrial goods and business services sectors. Studies mainly aim to:

• Quantify the market and identify its evolutionary tendencies
• Segment customers
• Analyse the technological trend
• Study competition and levels of profitability
• Pinpoint a company’s image and its positioning vis-à-vis key factors for success.

Agron’s Industrial Marketing Department uses the skills of a team of engineers and economists particularly expert in the analysis of strongly technological markets.
A special characteristic of this type of research is its internationality. In the case of analysis of foreign markets, designed to identify new export outlets, we perform research work directly and/or via local research firms specialised in B2B.