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CROP PROTECTION & ANIMAL HEALTH
The agricultural market is changing fast, influenced by many local, national and global factors.
Companies providing farming products and services need to respond to this changing environment,
enhancing themselves technologically and strategically, in order to be certain of being ideally
set to take all opportunities.
Our Crop protection & Animal Health Department performs research in all sectors linked to
the farming world and animal health, with special reference to:
- Crop Protection
- Animal Health
- Farming machinery
- Retailers
The department draws on:
- A team of researchers with specific training and many years of experience in analysis
of the agricultural market and animal health market – and particularly attentive to the sector’s
needs and its possible developments
- A team of interviewers, properly trained and briefed, and used to maintaining relations
with representatives of the farming world
- An extensive series of information sources (electronic databases, informal contacts,
etc.)
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Types of research
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Markets studied
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Relevant universes
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- Use & attitude study
- Advertising test
- Concept and packaging test
- Price test
- Corporate and brand image
- Customer satisfaction
- New product launch and positioning
- Trade surveys
- Opinion survey
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- Seeds
- Herbicides
- Fungicides
- Insecticides
- Veterinary products
- Animal feeds
- Farming machinery
- Farming products
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Over 10,000 interviews a year with:
- Crop and livestock farmers
- Contract farmers
- Distributors/farm consortia
- Private and public technical advisors
- Veterinary surgeons
- Technical/scientific detailers
- Trade associations/co-operatives
- Opinion leaders/universities
- Government and local agencies/institutions
- Mass-market retailers and food processors
- Consumers
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